Following refinement into our overall strategy including elaboration of our core business line, we proudly present our new corporate identity which include new logo and tag-line. The logo define privacy as the main keyword. We avoid to have an expression about luxury in a glamorous sense, as the only luxury we endorse is ultimate privacy. Translated into accommodation as an example, the bed sheet can be in either luxurious Thai silk or modest cotton, but clients will have the whole house, the villa, for their sole disposal.
The second keyword is tropical holiday, which literally means sea, sun, sand and in many cases, especially in Asia, are some other tropical elements like rice field, rain forest, etc. We broke the border of “private villas” and widen it up into “private holiday” expanding villa accommodation to other holiday facilities packaged into sole disposal of individual client. Vision to the future can be private tour package, private transportation, yacht, and so forth.
The overall expression is the beach chair, only one expressing privacy, enjoying the tropical scene represented by the sun, sea, sand, and coconut tree, in a relaxed, fun, and colorful expression.
Developed by Ant Communication Bali as the creative designer, the new identity will be soon cascaded into all of our business presence … from stationaries to websites.